THE classic story of a football pools winner in the 20th century was someone who won millions and squandered the lot to end up back where they started. How much worse would it be to spend all that and end up in a poorer state?
Well the Ulster Unionist Party shelled out £96,000 in advance of May’s Assembly election and managed to lose seats. They were the biggest spenders; and one must question the tactics that cost them so much to achieve so little.
In contrast, the Alliance Party’s £29,000 spend produced eight seats – at an average cost of £3,625 a seat.
Even better value was the DUP’s £52,000 resulting in 38 seats, averaging out at about £2,120 a seat.
And even better value, Sinn Féin’s 29 seats cost an average around £1,750 a seat in the Assembly.
And when it comes to expenses, a tight rein may be exerted on all MLAs, but who will hold the reins come the next time the UUP plan an election campaign. One thinks that spending close on £100,000 may not be top of the party’s agenda.