Friday, 19 February 2010

Ooops – we shoulda checked

BROADCAST regulator Ofcom is investigating whether the advertisement urging people to read the Hillsborough Agreement breached advertising rules.

The regulatory organisation is checking to see if the advertisement broke rules about making sure ‘special category’ adverts are checked before being aired.

And who should be the complainant…that would be Jim Allister’s TUV - joined swiftly by the SDLP’s Mark Durkan.

Ofcom say broadcasters should not transmit the advert without getting the green light from the Radio Advertising Clearance Centre.

But one has to say that while Jim Allister and Mark Durkan puff their chests out in indignation, this has served to draw attention to an advertisement that may have gone unnoticed by the vast majority of the populace.

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